Bornstein

Rich Bornstein

Director Media Creation & Management

Rich oversees all the TSAS media creation and management of media assets encompassing advertising, informationals and marketing materials inclusive of post event sizzles, etc.

Emmy-nominated, Rich leads a powerhouse team known for crafting emotionally charged and visually striking campaigns that move audiences and drive engagement.

With a background spanning Hollywood studios, global brands, and mission-driven organizations, Rich has become the go-to voice for storytelling that resonates. His work with Disney, Apple TV, Adobe, Warner Bros., and ESPN blends emotional connection with strategic clarity.

A former journalist, Rich brings sharp editorial instincts to every project. His stories have earned local Emmy nods for celebrating iconic L.A. landmarks, such as the Whisky A Go Go and Kip’s Toyland, as well as his advocacy work, including a groundbreaking diabetes series for CNBC, which reached more than 20 million viewers.

From launching the Sundance Channel to shaping the phenomenon of “American Gladiators,” Rich has always been ahead of the curve. Whether promoting Oscar campaigns or elevating cause-driven brands, his mission remains the same: inspire, engage, and create stories that spark action.